Cultura Living

Living Culture is the first edition of a groundbreaking work by the Living Tours Group and a rare project in Portugal, especially in the tourism sector: a book that openly reveals the internal culture of an organization. Throughout these pages, the authors explore the principles, values, and practices that underpin the identity of Living Tours, showing how culture can be a true cornerstone of growth, innovation, and positive impact.

More than a business story, this book presents a practical and inspiring vision of leadership, people, and purpose. Published in partnership with Penguin Random House Grupo Editorial, this work uniquely marks the sharing of the Living organizational culture and what it means to be a Livingtourian.

What if an organization's true competitive advantage lay in its culture? In this book, the reader is invited to explore ideas, practices, and reflections that awaken new perspectives on leadership, people, and sustainable growth. Through people, significant events, unique characteristics, and a plurality of contributions, you will discover a vision that challenges traditional thinking.

May it show you new paths, stimulate your curiosity, and invite you to rethink the role of people and organizations in today's world.